OUT ON THE TOWNE ...

Not much room for a Gap

Here's a nice one from the naming and branding blog Snark Hunting: Gap's new stores for ladies in the 35+ age group is to be called Forth & Towne. If you write out the name in full, instead of with an ampersand, that's "FAT". The IPKat says, "brand name creators should really be more careful".
OUT ON THE TOWNE ... OUT ON THE TOWNE ... Reviewed by Jeremy on Monday, April 25, 2005 Rating: 5

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